Branding

Compare 30+ free and paid Shopify themes for different store types. Explore layouts and features, then use the theme links to check current prices and demos.

When is the right time to prepare for Black Friday and what strategies work? This article answers both of those questions and more.

your logo might be a little dated and would like to jazz things up with a new logo design. Should you do it? We answer this question and many more here.

Ever notice that the best brands also have the best slogans? Great marketing has that effect. Here are the stories of the 10 best marketing slogans ever.

Here's 5 easy ways you can adopt to better express your brand's persona with a strong brand voice and the impact it has on your WOM!

Get your messaging right and you've won the battle. Here's how to set up your referral program messaging for sales success.

Explore how to sell your vision and not your products. We take a look at 10 mission statements that have helped to shape some of the most popular companies.

Having a proper brand guideline is key to having an efficient collaboration with influencers and affiliates. Here are 9 steps to help you along the way.

Bottom line: The more people who know your brand, the more potential customers (and revenue) you'll get. Here's a quick rundown of the biggest ways brand awareness can help your company.

Writing the perfect mission statement can help attract the right customers, motivate your employees, and keep your goals clear as you develop your marketing strategy. Here are some mission statement examples to get started.

Find out the 10 most popular Facebook retailers with the most likes, including brands from retailers to marketplaces, and their secret

Fashion marketing is highly competitive. Here are the best fashion marketing examples from Nike and Rent the Runway to Chanel and Threadless.

While word of mouth is proven to help businesses grow sales, you might not realize how this online chatter can help you rank higher in organic search.

Find out which Shopify hacks you've been missing out on, and drive compounding growth (and sales!) for your Shopify store.

Building a successful business is no easy task. It takes hard work, persistence, and knowledge. Here are some helpful tips to help you on your journey.

Looking for some inspiration for your e-commerce marketing strategies? Look no further. Here a few stories of success to motivate you. Check it out.

Here's a comprehensive list of over 100+ different messages used by REAL customers when referring an ecommerce product to their friends on Twitter.

Storytelling is an amazing tool in marketing. As attention spans dwindle, it's become more important than ever to know how to tell a good story.

According to 'Made To Stick', there are 4 ways to connect with a person's emotions. Here are 13 examples of marketing that does this effectively.

Part 4 of our Made To Stick series, this post lists 12 examples of Anti-Authorities, Details, Statistics, Testable Credentials and The Sinatra Test.

How do you improve your customers' perceptions of your brand? Here are 5 psychological ways you can learn to improve their perceptions of your brand!

Companies have moved beyond collecting donations, to create long term, comprehensive solutions for disadvantaged communities. Why? Take a look.

You have a good product team, marketing team, and sales team. Your sales figures are okay, but they aren't spectacular. Why's that? Take a look at why here.

Hint: Coke doesn't advertise to persuade you to go buy a Coke right now. They do it to colonize your headspace altogether. Coke = Good, Happy, Positive.

Storytelling can be an extremely powerful marketing tool. Do you want to learn how you can use storytelling to help marketing your brand? Take a look here.

If a white girl went to Starbucks, and she didn't Instagram it, was she really there? We examine the stereotype, and identify some branding lessons.

Consumers don't just buy products, we buy stories to tell ourselves. But why do we do this? Well, we explain all you need to know right here. Take a look.